FACTS ABOUT THE INDEPENDENT PUBLISHERS SECTOR

Circulation

87 newspapers are published weekly and print 1,220,950 copies weekly or (4,883,800 monthly)
38 newspapers are published fortnightly and print 417,600 copies fortnightly or (835,200 monthly)
55 newspapers publish monthly and print 830,500 copies monthly usually in the last week.

This is a total of 6,549,500 copies per month

Languages
97 publish in indigenous languages or a combination of indigenous and English/Afrikaans

Ownership
60% of titles are black owned
18% are owned by women

Distribution area
Predominantly in rural and disadvantaged areas throughout South Africa

• AIP publishers can translate advertising into all South African languages

• AIP in a joint venture with a mobile company is piloting SMS alerts and mobisites which, with data bundles, will complement print advertising.